5 Reasons Why Every Dallas-Fort Worth Attorney Needs a Premium Headshot Image
In an age where people are using the internet to locate just about any service, it is necessary for an attorney to have an impactful and professional headshot. It has been reported that over 4 billion people actively use the internet. This reveals that most of any practicing attorney’s target market can be found online. If a lawyer engages its target market with a low-quality unprofessional headshot, he or she will lose out on major engagements.
In this article, we will discuss 5 reasons why every Dallas-Fort Worth attorney needs a great headshot.
1. A Great Headshot Enhances Your Brand
As a legal service provider, your main branding tool is your personal image. When you meet with a client you always want to make the greatest impression so that they will take you seriously and use your services consistently. Just look at any of the dozens of lawyer billboard ads on every major Dallas freeway. The ads feature a professional headshot image of the attorney. They don’t use cell phone images or low quality poorly lit images. If you fail to get a proper headshot taken, your personal image will be judged by potential clients as unfitting. This will result in a loss of potential contracts.
2. Attract High-Income Earners
A professional headshot can truly communicate your value. When you hire a professional photographer to take your headshot, you will have a photograph to use that will stimulate interest in potential clients from higher classes of society. A Highland Park client will not hire a lawyer if the attorney’s image does not convey professionalism and confidence. If you want to win legal projects with high-income earners in DFW, it is critical that you get a professional headshot taken.
3. Communicate Your Professionalism and Integrity
Using the right photographer near me to take your headshot can effectively convey your professionalism while building faith in your integrity. With the right pose and angle, a photographer can help you to display to your potential clients that you are an attorney that is warm and approachable, but one who is also aggressive and effective in the courtroom. When a potential client looks at an attorney’s headshot for the first time, they imagine themselves working with that person. The judgment takes place in a nanosecond during a scroll, up on a billboard or through a website visit.
4. Control of Your Image in Press Communications
When you have made a major achievement and a journalist decides to cover your story, it is highly likely that the journalist will grab the best picture that they can find of you on the internet. By sharing only professionally done images such as headshots, you will be controlling your image in these releases. This helps to keep your branding consistent on all angles.
5. Increase Your Credibility
When an individual is searching for an attorney in Dallas, DeSoto, Waxahachie, Cedar Hill or Midlothian to represent them or to give them legal advice, they do not want someone who does not appear credible. A sloppy photograph of yourself on your website, marketing material or social media page steals your credibility right out from under you. No matter how well done your website is or how much it costs to maintain by a tech team, if your personal image is not up to par, you will lose potential clients. When potential clients see an attorney with a premium headshot, they automatically perceive that attorney as more highly experienced and successful.
TRG Headshots Makes the Difference
According to the worlds leading camera manufacturer Canon, “a photograph is shaped more by the person behind the camera than by what is in front of it.” This reveals why it is important to hire a professional to do an impactful headshot for you. Whether you are in the Midlothian, Dallas, Fort Worth, Plano, Mesquite, Waxahachie, Grand Prairie or anywhere in the Metroplex, TRG Headshots can provide you with the right attorney headshot to thoroughly impress your current and future clients.
